The Print Loft · Start Here
This is everything you need to understand the brand and your role in your first weeks. Read it slowly. At the end of each part there's a box — tell me what landed, what's unclear, and what you'd do differently. I genuinely want your point of view.
01
Most art-print stores are catalogues. They list products. We don't.
The Print Loft is a curated archive — a small, deliberate body of work by artists we believe in, made on materials built to outlast the room. Curation is the product. The point of view is the product.
We sell to people who care what hangs on their wall — and to first-time buyers who want to start right. We never talk down to either.
02
Two artists. One standard. Every print on archival Hahnemühle paper, made to order.
Two kinds of work: Open Editions (made to order, no number) and Limited Editions (50 worldwide, numbered, with a certificate). When an edition closes, it closes.
Full product facts live in a separate sheet — you don't need to memorise them yet.
03
Today we're two artists and a website. That's the truth, and that's what you represent. But here's the direction — what we're building toward:
The goals for this year: a real ~15K Instagram community · steady B2B work with designers and hospitality · a warm network of designers and gallerists in conversation · our first hospitality projects.
04
When I'm not in the room, decide by these five:
05
Your main job is relationships — reaching out to the right people on behalf of the brand, and building something real with them. Two audiences:
You'll also manage incoming leads (from ads and Instagram) — qualify them, and for the big ones (a cafe, a hotel, a large home), run the first conversations. And you'll help run our Instagram community — replying, engaging, starting conversations, roughly a third of your week.
When you're not on outreach, I'll also start showing you the work I do — curating collections, Photoshop, mockups. That's yours to grow into.
Rough split: outreach 50% · leads 20% · community 30% · learning the craft, flexible.
06
Reach out, send our deck and catalog, book and run calls and meetings, build relationships, and negotiate within the pricing tiers we'll set together.
The final deal, the final number, anything custom, and any promise about timelines or new work. I'll also be in the relationship meetings with you.
07
| Week 1 | Read this. Get set up (accounts, access, the CRM sheet). Sit with me on the brand and the products. First handful of warm outreaches together. |
| Weeks 2–3 | Build your target list with me. Start outreach properly — a few a day, growing. Begin engaging on Instagram daily. |
| Week 4 | Find your rhythm: ~15 thoughtful outreaches a week (around 10 trade, 5 voices). First real conversations underway. |
| By month 3 | A live pipeline of designer and trade relationships, a few high-ticket conversations in motion, and a stronger, warmer Instagram. Closed sales are a bonus, not the bar. |
Don't worry about hitting full speed in week one. Ramp up. Quality of the relationship beats quantity of messages, every time.
08
Spend an hour clicking through these. You can't speak about the work until you've seen it the way a customer does. The ones marked ★ matter most for your conversations.